Resume

2022-current

• Manage the procedure, implementation, tracking and measurement of marketing campaigns.

• Deliver regular reports of campaign results, including web analysis and evaluation of KPIs.

• Maintain regular measurement of the ROI of campaigns.

• Develop and oversee the implementation of an overarching marketing strategy that covers all media and communications channels

• Build and maintain strategic relationships with key internal and external stakeholders

• Oversee and manage several cross-functional teams and multiple projects simultaneously

• Allocate the marketing budget and other resources to ensure maximum cost-efficiency

• Collaborate in creating and updating a marketing events calendar in a timely and efficient manner

• Identify and track relevant performance indicators to ensure alignment with company goals and make recommendations on possible improvement opportunities

• Develop and implement marketing communications materials—videos, newsletters, digital tools, social media content, etc

• Stay up to date with shifting industry trends, client demographics and expectations, and key stakeholders’ requirements

2021-2022